Frequently Asked Questions

What are the Prizes?

There are five (5) Grand Prizes available to be won, each consisting of a $20,000 CAD Cash Prize and twelve (12) Weekly Prize Packs available to be won, each consisting of a Nintendo Switch™ system and a download code for a digital version of the Super Mario Maker™2 game.

How do I enter the Grand Prize draw for a chance to win $20,000?

Visit celebratecheesysbirthday.ca (“Contest Website”) or www.cheestrings.ca

How can I get an entry to the Grand Prize draw?

An entry to the Grand Prize draw can be obtained by:

1) Finding a PIN printed on the inside of specially marked packages of Black Diamond Cheestrings product, and entering it at celebratecheesysbirthday.ca

2) Obtaining a mail-in PIN by sending a postage paid self-addressed envelope along with an original essay of fifty (50) words or more answering the following question “Why is Cheestrings my favourite snack food?” to Cheestrings Ficello Celebrate Cheesy’s Birthday to Win Contest, PIN Code Request, PO Box 38100, 550 Eglinton Ave West, Toronto On M5N 1B0, and entering it at celebratecheesysbirthday.ca

Where can I find Party Ideas for a chance to win a Nintendo Switch™?

Please visit Contest Rules and Regulations Part2(c)
Party ideas which can be used to enter for a chance to win a Nintendo Switch™ prize pack can be found:

  • On the wrapper of every Black Diamond Cheestrings snack contained in specially marked packages of Black Diamond Cheestrings
  • In Black Diamond Cheestrings’ e-mail blasts
  • On websites and social media pages from YTV, DISNEY, DISNEY XD, FAMILY, CHRD
  • On Black Diamond Cheestrings’ Facebook and/or Instagram pages

How many times can I enter?

Grand Prize:

The number of entries per person is unlimited; however, all PIN codes are unique and can only be entered once. There is a limit of one Grand Prize per household.

Secondary Prize:

There are dozens of Party Ideas, but each Party Idea can only be entered once. There is no limit on the number of Weekly Prizes that an individual can win.

How do I know if I won?

Three (3) attempts will be made to contact each selected entrant email address and two (2) attempts at the phone number provided on their entry form between 9:00 a.m. and 5:00 p.m. ET during a period of seven (7) days following the random draw. If the selected entrant cannot be contacted within seven (7) days, he/she will be considered to have forfeited the prize and will be disqualified. In the case of another draw, another entrant may be drawn from the remaining eligible entries until such time as contact is made with a selected entrant.

How old is Cheesy?

Cheesy is an ageless wonder!